The Event Hotel Pyraminde, at the outskirts of Austria’s capital Vienna, had the aim to attract more customers from one of its key markets Switzerland. Therefore, we chose a Swiss influencer with 120k followers specialized on interior design which is a key characteristic of the Event Hotel Pyramide. The influencer shared 3 Instagram feed posts and produced numerous high-quality photos which the hotel received for its own use. As a result of the collaboration, bookings from Switzerland increased by 5%.