For the Rixos Premium Dubrovnik we chose one of Germany’s best travel influencers with 757k followers. During the collaboration, three permanent Instagram feed posts, one blog article and multiple Instagram stories were shared. More than 650k users were reached by the posts. As a result, the hotel gained 500 new followers. The hotel also reported that during and immediately after the collaboration the number of bookings on the hotel website increased. Professional high-resolution photos and videos were provided for hotel usage.