As a recently established hotel, Dubai Stella Di Mare had the target to increase the reach of its social media channels in order to reach more potential guests. We worked with a UK travel influencer who had 350k followers and shared 25 Instagram stories and 2 permanent feed posts during the stay. One of the posts contained a free night at the hotel for 2 persons as a giveaway. As a result of the campaign, the hotel achieved 3,600 new followers and 2 direct bookings on the hotel website.